Hi there! I'm Ethan 👋

I'm a digitally-focused innovation designer based in London, and I am deeply interested in human-centred design. I believe that this approach is crucial for creating products and experiences that truly meet the needs of people. Specifically, I'm interested in the empathetic and discovery aspects of this field, which allow me to get to know the people I'm designing for.

These days I'm mostly focused on Product Design (UX, UI, User Research, and Design Systems), though I've had previous experience working on branding projects, web design projects, and a wide variety of visual design initiatives.