Nice to meet you!
I'm Ethan.

I'm a Design Strategist who works at the intersection of AI, human behaviour, and storytelling. I help enterprise clients understand and adopt AI — through workshops, prototypes, and the kind of stories that actually change minds. I've worked across financial services, healthcare, and defence, and I genuinely love the moment a complex idea becomes something people believe in.

I share a lot of my work and thinking on LinkedIn — including projects I can't always put in a case study. You can find me here.