Storytelling · Video · Motion · Facilitation
Storytelling is how humans
make sense of hard things.
AI is a hard thing.
I help teams working on AI find the story inside their work — and share it in a way that actually moves people. Through videos, workshops, microsites, and motion graphics.
What I do
The Approach
Five stages from brief to delivery — with a conscious format choice at the centre.
Click any node to explore that stage of the process in detail.
What I Make
Videos, demos, short films, and motion graphics — mostly short-form and always with a point.
Customer Stories
Real people, real decisions, real outcomes. I find the turning point and build the story backwards from there.
Inside the Work
IBM Internal Series
One question that keeps coming up.
I run a storytelling series inside IBM focused on how to communicate AI work to humans who didn't build it. Each session picks apart a different narrative structure — how to frame uncertainty, how to make technical progress feel meaningful, how to tell the story before the product is finished. Not a lecture. A conversation with something at stake.
Facilitation
Workshops that end differently than they start — especially for AI teams.
I run workshops that help AI teams discover and shape the stories they're already holding. Most teams doing genuinely interesting AI work can't explain why it matters to the people who need to fund it, buy it, or believe in it. Teams leave knowing which story they want to tell — and how to make it land.
Internal Tool
The Microsite Kit
Teams doing great AI work deserve better than a Confluence page no one opens. I built a self-serve storytelling template system adopted globally across IBM's design community — recognised at Converge, IBM's global design event, and used by designers across the US, Europe, and the UK. No designer or developer needed. Just the story.
Outside the Brief
Short-form content, growing an audience, exploring what I can make without a client brief.
Outside of client work I'm building a personal creative practice — short-form storytelling, cinematographic travel videos, and brand collaborations. Storytelling doesn't stop when the brief does.
Selected Stories
Work I'm proud of. More on the way.
Iconic London Stories
Two Instagram Reels shot across Bond Street, Oxford Street, Selfridges, and the SOWVITAL pop-up greenhouse. The brief was to make London a character — not a backdrop. Match-cut editing, Wes Anderson teal grade, and a soft jazz piano score distilled the three-way partnership between a London-rooted plant care brand, a global luxury retailer, and the city itself. The campaign reel ranked in the top 3 performing posts on SOWVITAL's feed, generating 5x the account's average comment engagement. Within 48 hours of delivery, Selfridges featured the footage on their own Instagram story.
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Get Involved
Got a story worth telling?
Whether you need a video made, a workshop run, a story shaped, or just a creative conversation — I'm interested. Tell me what you're working on.
Get in touch